New Lgk: The potato conquers television
The new Lgk is continuing its campaign for Swisspatat. Following the poster campaign, the organization is now promoting potatoes with videos for the first time.
Following the poster campaign for Swisspatat, Neue Lgk is now advertising the potato with films for the first time. In terms of content, the new commercials follow the recipe of the previous campaign: The versatile tuber remains the protagonist, while short stories are used to draw attention to the collection of over 200 cooking ideas on Kartoffel.ch. Each spot focuses on a different recipe and is intended to inspire a specific target group to cook with potatoes. The films will be broadcast immediately on Swiss television and in various Swiss advertising windows.
> To the spot "Morning grouch"
> To the "Strohwittwer" commercial
> To the "Indians" commercial
Responsible at Swisspatat: Ernst König (Managing Director), Barbara Brönnimann. Responsible at the New Lgk: André Benker (CD), Andreas Szentkuti (text), Dominic Beyeler (AD), Silvano Spezia, Claudia Chryselius and Diana Geissbühler (consulting). Film production: Solid & Hallerfilm, Lukas Strebel (camera and director).
> To the spot "Morning grouch"
> To the "Strohwittwer" commercial
> To the "Indians" commercial
Responsible at Swisspatat: Ernst König (Managing Director), Barbara Brönnimann. Responsible at the New Lgk: André Benker (CD), Andreas Szentkuti (text), Dominic Beyeler (AD), Silvano Spezia, Claudia Chryselius and Diana Geissbühler (consulting). Film production: Solid & Hallerfilm, Lukas Strebel (camera and director).
