New Lgk bakes Christmas cookies with Swiss sugar
Neue Lgk has created another commercial for the ongoing TV, POS, and restaurant campaign on behalf of ZAF Zuckerfabriken Aarberg and Frauenfeld. The goal is to raise awareness among the Swiss public about this domestic product.
Neue Lgk was commissioned by ZAF Zuckerfabriken Aarberg and Frauenfeld to create another commercial for the current TV, POS and gastronomy campaign. The aim is to sensitize the Swiss population to the local product - "Swiss sugar. Because from Switzerland.". The new film emphasizes the importance of Swiss sugar for the annual Guezli baking, just in time for Christmas.
The campaign to promote Swiss sugar was launched in spring 2008. The two advertising films "Transportation" and "Specialties" have already been broadcast throughout Switzerland.
> To the spot
Responsible at ZAF Zucker Fabriken Aarberg and Frauenfeld: Josef Arnold (CEO), Beat Gerber (Head of Marketing). Responsible at Neue Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti (text), Reto Schild (AD), Dominik Beyeler (graphics), Alfredo Trasatti, Gabriela Kammermann, (consulting), Solid & Hallerfilm, (film production).
The campaign to promote Swiss sugar was launched in spring 2008. The two advertising films "Transportation" and "Specialties" have already been broadcast throughout Switzerland.
> To the spot
Responsible at ZAF Zucker Fabriken Aarberg and Frauenfeld: Josef Arnold (CEO), Beat Gerber (Head of Marketing). Responsible at Neue Lgk: André Benker, Hans Tanner (CD), Andreas Szentkuti (text), Reto Schild (AD), Dominik Beyeler (graphics), Alfredo Trasatti, Gabriela Kammermann, (consulting), Solid & Hallerfilm, (film production).
