New head of Sawi German-speaking Switzerland
On July 1, 2015, Sibylle Valeggia Bigler will take over the management of Sawi Deutschschweiz in Dübendorf. She succeeds Beat Mühlemann, who retired at the end of May 2015.
Ms. Sibylle Valeggia Bigler (lic. rer. pol.) has been appointed Head of Sawi (Swiss Education Centre for Marketing, Advertising and Communication). Valeggia Bigler was born in Ticino and studied social and political sciences at the University of Lausanne. She is a multilingual marketing expert, has advertising agency and market research experience and worked for over ten years at the Bacardi Martini Group in various marketing functions: Between 2006 and 2012 as Head of Marketing Switzerland.
