New campaigns: Femina

Objective: To draw the attention of readers and advertisers to the relaunch of Femina, the women's magazine for French-speaking Switzerland.Femina advertising media: advertisements in newspapers and magazines for French-speaking Switzerland and in media journals for German-speaking Switzerland, B4 and B12 posters, radio spots. Deployment: March to May.
Client: Edipresse, Lausanne; Responsibility: Anne Jan, Product Management Femina. Advertising agency: Publicis Lausanne; CD: Alphonse Garcia; AD: Pierre-Alain Brandt; Consulting: Raymonde Buehler; Photos: Thierry Bourdeille, Geneva.
Discussion see page 10