New international campaign for Motorex
The Matter Gretener Lesch agency has launched a new international campaign for the Langenthal-based fresh oil refining company Motorex.
Whether in agriculture or construction, whether in a car repair shop or a mountain railroad: everything is becoming increasingly performance-oriented, trimmed to efficiency down to the last detail. Accordingly, it is important that vehicles of whatever type are always 100 percent ready for use. Motorex, the fresh oil refining company from Langenthal, has been ensuring for decades that technology never lets you down. Not only innovative lubricants contribute to this, but also employees who always give their all so that Motorex customers can give their best. This is exactly what the new international image campaign developed by Matter Gretener Lesch for Motorex dramatizes. In each case, it shows a pit stop familiar from Formula 1. However, the countless Motorex employees are not optimizing the performance of a racing car, but that of a tractor, an excavator or a snow groomer. In keeping with the new campaign claim: "Motorex. And it runs like clockwork."
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Responsible at Motorex: Manuel Gerber (Head of Marketing). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), Caroline Jordan (Art Direction), Laura Haas (Graphics), Marcus Gretener, Ulrich Stauffacher (Consulting). Photography: Jonas Kuhn.
