New management at Assai Dialog + Digital
Assai has strengthened its creative and conceptual capabilities. This is also reflected in the executive management team, which, effective immediately, consists of CEO Guido Wietlisbach—who has been with Assai since August 2010, as well as Gregor Burk (formerly of Wunderman and OgilvyOne Frankfurt), Executive Creative Director, and Markus Schärer (formerly of Web2Com and Crealogix).
As Head of Digital, Schärer will contribute his conceptual strength and many years of experience in Internet and social media communication to all aspects of finding solutions. Assai announced this in a press release on Wednesday. The current member of the management team, Anika Hirsch, is leaving the company in this context. At the same time, the technological management of Assai, the Wirz Group's specialist agency for sales and dialog marketing, is also being redefined. Michael Hirsch, who was previously responsible for this, is also changing career direction.
Markus Schärer, Guido Wietlisbach, Gregor Burk (from left to right)
