New Managing Director for Swiss Marketing

With the appointment of Nicole Beck-Taubenest as the new Managing Director, the management structures at the Olten office will also be adapted. Nicole Beck-Taubenest will now be responsible for the overall management of Swiss Marketing. In this function, the Education and Examination department will also report directly to her.

49-year-old Nicole Beck-Taubenest studied business administration at the University of Bern (lic. rer. pol.) and later added a postgraduate degree to this (completed postgraduate studies Master in Health Administration, University of Bern). She gained her experience in marketing and market research during more than 20 years of working for the pharmaceutical industry. She has also been an expert in market research for the sales specialists since 1995 and took over the management of this examination in the fall of 2010 as successor to Walter Zeller.

With the appointment of an overall manager, the Board of Swiss Marketing aims to professionalize the administrative processes at the office and to further expand the range of services offered to members. Other focal points are the strategic growth that has been initiated at the association level and the strengthening of the dual education system, which Swiss Marketing supports at various levels.