New episode "In a Nudgeshell" on the anchor effect
The second episode of the podcast "In A Nudgeshell" by Bühler&Bühler is dedicated to a topic we often encounter in everyday life: the anchor effect.
In everyday life, we are constantly confronted with numbers. With all these prices, discounts, quantities and percentages, many of us quickly lose our bearings. But what happens to our brain in the process? It looks for lifelines that establish a relationship.
The second installment of "In a Nudgeshell" on the anchor effect, released Thursday, explains how it can distort or positively influence the perception of numbers.
Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
