New shopping trolleys for young and old
Jung von Matt/Limmat has launched a branding campaign for the Stücki shopping center in northwestern Switzerland.
In addition to a variety of stores and parking spaces, Stücki also offers a crèche, cafés and restaurants for a relaxed shopping experience. The new campaign by Jung von Matt showcases the numerous advantages of the shopping center, according to a press release issued by the agency on Friday. It shows shopping carts that are modeled on the shape of corresponding objects.
The campaign starts with a poster display in the greater Basel region. The image presentation will be supplemented with seasonal below-the-line measures and topic-specific PR campaigns.
Responsible at Stücki Shoppingcenter: Jan Tanner, Tim Mayer (Center Management), Nadine Bachmann (Marketing). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Direction), Samuel Christ (Creative Direction), Samuel Wicki, Marc Perler (Text), Lorenz Clormann, Melanie Sellmann (Art Direction), Rolf Helfenstein, Sabrina Arthur, Merja Rinderli, Milena Elias (Consulting), Deborah Herzig (Art Buying). Elefant Studios: CGI.
