New anti-tobacco campaign
The Federal Office of Public Health is launching the new tobacco prevention campaign "BRAVO - less smoke, more life". TV commercials, posters and print advertisements aim to further reduce the number of Swiss smokers and encourage companies to make their premises smoke-free.
The Federal Office of Public Health is launching the new tobacco prevention campaign "BRAVO - less smoke, more life". TV commercials, posters and print advertisements aim to further reduce the number of Swiss smokers and encourage companies to make their premises smoke-free.
Switzerland is focusing on less smoke and more health. The creative Zurich-based advertising agency By Heart is responsible for the new anti-tobacco campaign. The advertisements show representatives of companies, associations and organizations that have made the transition to a smoke-free business. According to a press release issued on Monday, this is intended to reflect the praise that the Federal Office of Public Health (FOPH) wishes to bestow on these individuals and companies and to motivate others to also introduce a smoking ban. For example, recruits, CEOs and event organizers pose for the camera. Each picture is accompanied by a quote in which the people photographed rave about the benefits of a smoke-free environment.
The campaign builds on last year's, in which companies were asked to make their premises smoke-free. According to the press release, the campaign idea appeals to a large majority (86%) of the Swiss population, as the proportion of smokers fell in 2006 - a success that the FOPH would like to extend with the new campaign.
The FOPH's new campaign will be shown on television, in magazines and on billboards from May to June and September to October 2007.
Switzerland is focusing on less smoke and more health. The creative Zurich-based advertising agency By Heart is responsible for the new anti-tobacco campaign. The advertisements show representatives of companies, associations and organizations that have made the transition to a smoke-free business. According to a press release issued on Monday, this is intended to reflect the praise that the Federal Office of Public Health (FOPH) wishes to bestow on these individuals and companies and to motivate others to also introduce a smoking ban. For example, recruits, CEOs and event organizers pose for the camera. Each picture is accompanied by a quote in which the people photographed rave about the benefits of a smoke-free environment.
The campaign builds on last year's, in which companies were asked to make their premises smoke-free. According to the press release, the campaign idea appeals to a large majority (86%) of the Swiss population, as the proportion of smokers fell in 2006 - a success that the FOPH would like to extend with the new campaign.
The FOPH's new campaign will be shown on television, in magazines and on billboards from May to June and September to October 2007.
