New agency ZürichTokio at the start

On October 1, the newly founded Zurich-based communications agency ZürichTokio commenced operations. The journey under the "Code" umbrella brand, which began in 1996 and has been paved with notable successes, has come to an end (see ). The newly founded agency now has its journey with ZürichTokio ahead of it, according to the communiqué. As agency owner Daniel Donati explains to Werbewoche, the name is based on a well thought-out concept: the journey itself. "Our entire presence is based on the idea of travel. There are various reasons for this: on the one hand, we are very cosmopolitan, we travel a lot and draw inspiration from all over the world. On the other hand, every creative process is ultimately a kind of journey; driven by curiosity, imagination and the desire to discover, always on the move, always searching for new paths, that is our goal," says Donati.
The agency employs 10 people and has a strong portfolio: clients include Manor, Daimler, Migros Kulturprozent, SF DRS and Club Q. In future, the agency intends to focus more on classic advertising in addition to its existing strengths of design and branding. The first successes will be seen shortly.