New agency: Strategy partner
Strategic planners Catherine Purgly, Frederic Poppenhäger and Rainer Bühler have been working together since July 2013 under the umbrella of Strategiepartner, the new office for brand and advertising strategy.
Purgly (previously Draftfcb/Lowe), Poppenhäger (previously Advico Y&R) and Bühler (previously JWT/Fabrikant) want to close a gap in the market. According to the press release, the name Strategiepartner says it all: the service, which is aimed at clients and agencies, offers strategy packages for brand development, brand management, market research and innovation.
Catherine Purgly has more than 20 years of experience in consulting and strategic planning for a large number of national and international clients and has been working as a freelancer since 2011.
Frederic Poppenhäger will remain Head of Advertising at the Baloise Insurance Group until the end of 2013 and previously worked as a planner in Switzerland, Spain and Germany.
Rainer Bühler is President of the Account Planning Group Switzerland, heads the CAS Consumer Communications course at the University of Applied Sciences in Zurich and has worked for many years on the agency and client side in Switzerland and Germany.
All three partners have been involved in the Account Planning Group Switzerland strategy organization for several years.
