New agency Rod wants to get people interested in brands

Strategic planner Regula Fecker, art director Oliver Fennel and PR consultant David Schärer are setting up their own communications agency with immediate effect. Under the name Rod Kommunikation, they have already moved into their premises on Neugutstrasse in Zurich-Enge and started work. Rod aims to develop branded creative content concepts for clients with a media-neutral perspective: Creative products and communication solutions that arouse the interest and involvement of the target group. "We start with people and look for new ways to get them interested in a brand. The media and measures we use to do this are completely unbiased compared to the classic agency model," the founders explain their claim in a press release. Fecker, Fennel and Schärer have realized various projects together at Jung von Matt/Limmat over the last seven years. Regula Fecker joined Jung von Matt/Limmat as a strategic planner after returning from TBWA\CHIAT\DAY New York and TBWA\Berlin. Oliver Fennel was involved in setting up the Jung von Matt/Frontend web agency and as art director in numerous campaigns. After two years as Head of Media Relations and one year as a freelance PR consultant, David Schärer took over the management of Jung von Matt/Limmat's PR unit in 2005.
Rod starts work as a team of five and works in collaboration with various freelance creatives. The first projects will be realized in the coming weeks.
Caption from left to right: Oliver Fennel, David Schärer, Regula Fecker