New Admazing unit Adservices for campaign handling by agencies
The online advertising agency Admazing is launching a new unit, Adservices, which will handle all aspects of online ad campaign management going forward. With this new unit, the technical execution of online ad placements will be separated from planning and buying.
The online advertising broker Admazing is founding the new Adservices unit, which will take over the entire campaign handling for online advertising placements in future. The new unit, headed by Philipp Hasenfratz, CTO of admazing, will make the technical handling of online advertising placements independent of planning and purchasing. The agencies can take over the purchase of advertising space themselves. This is because "agencies have more and more online expertise and some want to book advertising space themselves, for example", explains Leonardo Kopp from Admazing on request.
The new unit is primarily aimed at agencies that have a high level of online expertise and want to plan and book individual offers or campaigns directly - without having to handle the technical implementation themselves, Kopp continued. This need is growing rapidly, as online expertise in the media sector is also growing quickly. The new unit thus offers agencies greater independence in campaign planning and implementation. At the same time, Admazing continues to offer agencies the opportunity to take over the technical handling, implementation and optimization. Customers can book Admazing technicians for this themselves. In the new Adservices unit, the service is therefore cost-based. The Admazing advertising agency will continue to exist alongside the new Adservices unit, so that agencies can also take advantage of overall planning and implementation of their campaign.
Publishers can also outsource the entire traffic management. Both self-marketing and cooperation with intermediaries are possible to the full extent. The costs incurred for technical support are based on time and effort. This service has been offered since the end of 2008, but due to demand and for administrative reasons, Admazing is now forming an independent unit with Adservices.
Admazing has been established in the Swiss online market since 2002 and currently employs 13 people. The online advertising agency focuses on display, video, interaction and performance campaigns as well as the comprehensive use of special formats.
The new unit is primarily aimed at agencies that have a high level of online expertise and want to plan and book individual offers or campaigns directly - without having to handle the technical implementation themselves, Kopp continued. This need is growing rapidly, as online expertise in the media sector is also growing quickly. The new unit thus offers agencies greater independence in campaign planning and implementation. At the same time, Admazing continues to offer agencies the opportunity to take over the technical handling, implementation and optimization. Customers can book Admazing technicians for this themselves. In the new Adservices unit, the service is therefore cost-based. The Admazing advertising agency will continue to exist alongside the new Adservices unit, so that agencies can also take advantage of overall planning and implementation of their campaign.
Publishers can also outsource the entire traffic management. Both self-marketing and cooperation with intermediaries are possible to the full extent. The costs incurred for technical support are based on time and effort. This service has been offered since the end of 2008, but due to demand and for administrative reasons, Admazing is now forming an independent unit with Adservices.
Admazing has been established in the Swiss online market since 2002 and currently employs 13 people. The online advertising agency focuses on display, video, interaction and performance campaigns as well as the comprehensive use of special formats.
