Nestlé terminates Swiss advertising agencies
The food company Nestlé has terminated its contracts with all of its Swiss advertising agencies at the same time. The agencies affected are Saatchi & Saatchi Simko, Publicis, GGK, McCann Erickson, and JWT+H+T.
The food group Nestle has given notice to all its Swiss advertising agencies at the same time. This affects Saatchi & Saatchi Simko, Publicis, GGK, McCann Erickson and JWT+H+T, as reported by "Blick". Fredy Collioud, CEO of Publicis, confirmed the dismissal to Werbewoche. However, he said he was not surprised, as Publicis had already been conducting new contract negotiations for some time. Collioud sees the mass termination as an administrative act that involves re-establishing cooperation with the various agencies. "I am therefore not worried about the future collaboration with Nestlé," explains Collioud. Rather, he is waiting for the talks with the food company first.
