Nescafé is the most valuable brand in Switzerland
In 2012, three Swiss brands made it into the top 100 of the world's most valuable brands. In addition to Nescafé, Nestlé and Credit Suisse are also included in Interbrand's ranking.
The overall brand value of Swiss brands in the List according to the press release, is 21.87 billion US dollars. Nescafé remains the most valuable Swiss brand in 2012 in 35th place with 11.09 billion US dollars. Nestlé was able to maintain its position as the second most valuable brand in Switzerland with a five percent increase in value. The food manufacturer ranks 57th with a value of 6.92 billion US dollars. Credit Suisse lost five percent of its brand value and ranks 95th this year with 3.87 billion US dollars. UBS and Zurich have dropped out of the top 100.
The "Best Global Brands" list was once again headed by Coca Cola in 2012, closely followed by Apple, the brand with the greatest increase in value (+129%). The most valuable non-American brand is Samsung in 9th place, while Facebook (69th place) is the first social media portal to make it into the ranking. Blackberry suffered the greatest loss in value (-39%).
