Neo Advertising advertises with "Walk Through" for Tag Heuer

The setting is one of the main passages of the Geneva Motor Show between two large exhibition areas (Hall 5 and Halls 6-7). Every year, 700,000 visitors and more than 10,000 media representatives from all over the world stream through this corridor. It is 100 meters long and has been wrapped in the colors of the watch brand, achieved through two installations: The lining of the floor, walls and ceiling and a digital display composition of fourteen 55-inch screensall. The whole is supported by acoustic effects typical of the brand.

The digital displays comprise two series of seven perfectly synchronized screens each, arranged to accompany visitors as they walk in either direction. The soundscape, limited to the screen area - a reference to the ambience of the brand's boutiques - underpins the dynamic content of the displays and highlights the preciousness of the different watch models, the agency said in a statement Tuesday.