Neo Advertising accelerates growth in shopping centers in German-speaking Switzerland

In the Letzipark shopping center, the company inaugurated a system of four ellipses made up of four synchronized screens installed in the middle of the center on 20 September. The synchronized ellipses form a "branding zone" with 10 m2 of advertising space, allowing brands to reach all streams of visitors and completely dominate the shopping center with new creative possibilities, the agency said in a statement. The new installation complements the existing system with 32 screens for even more advertising impact in the fourth-largest center in the greater Zurich area.

In the Volkiland shopping center, Neo Advertising has installed two information boards with four synchronized screens in the heart of the shopping center. The new location is intended to complement the current offering of the 48 shopping centers and improve the national coverage of the product in German-speaking Switzerland.

In Bern Wankdorf, Neo Advertising is completely restructuring the existing system and installing four ellipses with three screens at the height of the central escalators and an information board with four screens at the height of the moving walkway. The new synchronized solutions should offer a greater advertising impact and make it possible to cover the most important visitor flows.

These new locations and the restructuring of existing locations are just the beginning of a comprehensive plan to strengthen the advertising offer in Swiss shopping centers, which will be implemented in 2013, according to the agency. The aim is to be present in 60 locations by the end of 2013, with influential and interactive communication products adapted to the needs of shopping centers, advertisers and customers, explains Etienne Reignoux, CEO of Neo Advertising.