Navigators in the digital media jungle

Anyone who wants to advertise successfully online must have a firm grasp of advertising technology. Urs Schneider was already aware of the importance of technology when he founded his media agency in 2001.Together with his Chief Digital Officer, Pipo Semmler, and his son, Moritz Schneider, Mediaschneider founded the advertising technology company Hoy AG a year ago. It serves as a technology hub for the media experts at the agency network comprising Mediaschneider in Zurich, Mediaplus in Bern, and TWMedia in Basel.First the basics, then the campaignAdvertisers also receive consulting services and can benefit from this expertise: specifically in the areas of programmatic advertising, brand safety and fraud detection, advertising operations, search engine advertising, campaign tracking, and the processing and visualization of large volumes of data.Moritz Schneider noted in a conversation with MK that advertisers today often still have fundamental shortcomings. For example, before a digital campaign can be launched, the landing page must perform well—including on mobile devices. This is because if mobile loading times exceed two or three seconds, the targeted potential customers will leave the page and be lost.Navigator Team Doubles in SizeThere is high demand for Hoy AG’s expertise. This is evident from the fact that the team has doubled in size to twelve people in just one year. And they intend to continue expanding their role as guides through the jungle of digital advertising technology, as Pipo Semmler and Moritz Schneider announced last week at Hoy’s anniversary party.

Moritz Schneider (left), CTO, and Pipo Semmler, CEO, Hoy AG.