Close to nature doesn't have to be unworldly
Maxomedia makes the public proud of Swiss wood and provides information about sustainable timber use in our forests.
If you take a walk in the forest to get away from the hustle and bustle of everyday life, you sometimes find more than just peace and quiet. Large machines rattle through the forest, forestry workers wield chainsaws, logs lie ready for removal. Many people react to such scenes of logging with questions and a lack of understanding. This is where the awareness-raising campaign of the Federal Office for the Environment's Timber Action Plan comes in. The campaign by Maxomedia provides information about the sustainable use of wood. It provides arguments as to why Swiss wood should be harvested and used, and explains why even a near-natural forest is compatible with more intensive wood use thanks to careful management. So far, a TV commercial by Solid & Hallerfilm has been shown. Posters will follow soon, some of them made of real wood. Information is available at Stolzaufschweizerholz.ch. pan
