Natural gas

 
Energy For natural gas, Matter & Gretener has created a presentation that makes the environmental benefits tangible. 
A flock of sheep forms itself into a green leaf. After a few "loops", which are cut as if dancing to graceful, beautiful music, a flock of birds also joins the natural gas logo. Finally, taken from the air, a mountain lake also appears in the form of the familiar emblem. This "green leaf" was originally developed by Edelweiss Advertising for the Swiss Gas Industry Association. When Ernst Meier wanted to cut back, he transferred this client to the Matter & Gretener agency. Together with the association, the agency recognized the great value of the icon and adopted the key visual for its new campaign. "Evolution instead of revolution", says concept designer Dominik Imseng about this "otherwise completely new image presence".

This dramatizes the environmental friendliness of natural gas even more clearly and emotionally than before. Two TV commercials were produced in the style of impressive nature documentaries that "celebrate the beauty of the Swiss Alps" and remind us that reduced C02 emissions help to preserve them. This is because less exhaust gas thanks to more natural gas counteracts the melting of glaciers and the natural disasters caused by climate change.
The films were designed by Panimage Zurich. The 3D animation was created by Südlich-t in Munich. The music was composed by Alex Kirschner in Zurich. An advertisement and poster motif, which takes up the visual idea of the TV commercials, was realized with photos by Scheffold Vizner.
Andreas Panzeri
Natural gas is the energy of the future, especially as a source of heat and process energy.
has gained considerable importance for Switzerland's energy supply. This is also reflected in the fact that natural gas plays a key role in energy policy decisions. Since its introduction, the share of natural gas in final energy consumption has risen continuously. A trend reversal is not to be expected. Natural gas can be used for heating, heating water, cooking, barbecuing, cooling, producing electricity and even driving. The use of natural gas as a fuel will further strengthen this trend. To reduce CO2 emissions
In Switzerland, a reduction in the mineral oil tax on natural gas and biogas used as fuel is being prepared. This is intended to promote the use of these gas fuels instead of liquid fuels. The corresponding revision of the law is due to come into effect in July 2008.
in Iran this week for the signing of a new gas contract. From 2012, the Iranians want to supply 5.5 billion cubic meters of natural gas annually. Part of this gas is to be sold to Switzerland. (pan)