Nationale Suisse: Balancing on the skyscraper with Roger Federer
Nationale Suisse has launched a new nationwide advertising campaign featuring brand ambassador Roger Federer. The goal is to differentiate the insurance company from its competitors, attract greater attention from customers, and sustainably increase brand awareness.
The TV commercial featuring Roger Federer, who has been a brand ambassador for the Basel-based insurance company for four years, is based on the motto "white winds". The color white, a core element of Nationale Suisse's branding, is intended to demonstrate purity and cleanliness - complemented by the theme of air as a synonym for breathing, lightness and movement. Under the slogan "breathtakingly safe", the tennis star walks confidently and carefree on the edge of a high-rise building.
Responsible at Nationale Suisse: Claudia Giorgetti (Head Group Marketing), Adrian Lichtin (Head Marketing Switzerland). Production: Twin Productions. Photography: Marc Gysin. Sound: Tonstudios Z.
