Nati loses - now also its sponsors
Following Swisscom's lead, Sporttip and Carlsberg also plan to end their sponsorship of the Swiss national soccer team because they are unhappy with the association's new rates.
After Swisscom, Sporttip and Carlsberg also want to end their involvement as sponsors of the Swiss national football team. The reason for this is also the increased fees charged by the Swiss Football Association (SFA), Cash Daily reported on Friday. According to the business newspaper, the SFA intends to collect two million francs from each of the four co-sponsors from July instead of one million francs as before. The Swisslos subsidiary Sporttip will therefore not renew its contract, which expires at the end of June, and will instead support the Axpo Super League in future. The beer brewer Carlsberg also does not want to continue its commitment under the new conditions, but is willing to seek talks with the SFA again. Of the existing co-sponsors, Swiss Life has so far signed the new contract. It has already been announced that Swisscom is pulling out (see
). Ferrero is a new financial backer.
). Ferrero is a new financial backer.
