Sustainability marketing: how does it work?

Whether it's food, clothing or furnishings - sustainably produced products sell well. Numerous companies have long since realized that customers are happy to pay more for a clear conscience and are eager to engage in sustainability marketing. But what is important here? Let us know what you think!>>> To the survey <<<

About the MK Opinion

Every month, we survey our readers on a controversial topic from the field of marketing & communications. The results are published online and in the print edition of MK Marketing & Kommunikation.