Courageous landlord is communicator of the month for September

Every month, the Swiss Advertising Association SW selects the "Communicator of the Month". For September, the title is awarded to restaurateur Jürg Bühler. "Finally someone has done something about the wave of bans," is how the association explains its decision. Although the matter is too serious to make jokes, it is also refreshing when someone finally dares to rebel against the rampant "prohibitionitis", according to the association.Jürg Bühler, landlord of the Bü's restaurant in Zurich, has worked with the Zurich advertising agency Reinhold to create matchboxes and posters with light-hearted slogans that are intended to poke fun at the grumpiness of politicians. The fact that Bühler was honored as communicator of the month was primarily due to the fact that he firstly took a courageous stand against the prescribed uniform opinion and secondly because his campaign triggered intensive correspondence.