MTV and Viva with new positioning

Television Following the purchase of Viva Media AG, MTV's parent company Viacom repositioned its four German music channels in spring 2005.MTV is a progressive trend channel aimed at a more male target group of 16 to 25-year-olds. Viva is to be returned to its roots as a national youth channel with chart-oriented music and popular entertainment formats. Viva Plus offers a complete selection of popular music as well as viewer interaction, games and SMS services for a more male target group of 10 to 34-year-olds. MTV2 Pop is intended to provide relaxation and entertainment with music around the clock for a broad audience from 8 to 49.