MTV and Viva ban Crazy Frog

TV The German music channels MTV and Viva want to introduce a cut-off time for ringtone advertising, banning the intrusive spots from prime time from 4 p.m. to 11 p.m., as they not only drive away viewers but also financially strong advertising customers, as MTV boss Catherine Mühlemann told Der Spiegel. MTV wants to concentrate more on traditional customers such as manufacturers of clothing, food and care products.