MSC Cruises awards PR mandate to Primus Communications
The cruise line MSC Cruises Switzerland has awarded Primus Communications a PR contract covering all of Switzerland. The contract follows the cruise line's establishment of an independent Swiss subsidiary.
The cruise company MSC Cruises Switzerland has commissioned the Zurich-based agency Primus Communications, which specializes in tourism, with the PR mandate for the whole of Switzerland. The aim is to increase awareness and anchor the MSC Cruises brand among the public and in the travel industry, as detailed in a press release. The mandate was awarded following the establishment of the independent Swiss branch of the Italian cruise line MSC Crociere on 1 January 2008. Previously, an intermediary company organized the sale of cruises in this country. Last year, the company achieved a year-on-year increase in passenger numbers of around 40 percent.
