Mother speaks Orange

The London-based advertising agency Mother has won the pitch for the first international image campaign of the mobile communications group Orange; Lowe Zurich was also beaten, as was the third applicant, BETC Euro RSCG, Paris. Orange wants to realize a uniform market presence and had invited the three core agencies from the most important markets. Winning the pitch does not guarantee that Mother will continue to be responsible for all cross-market campaigns in the future, an Orange spokesperson told the British industry service Campaign. The campaign will be launched in France, the UK and Switzerland in Q4.