Mosaic repositions Huber windows brand
Huber Fenster in Herisau manufactures and installs premium-quality windows. The company wants its entire brand image to reflect this commitment. A project for the St. Gallen-based agency Mosaik.
The appearance and especially the website no longer do justice to the positioning of the company. The best way to find out how a company is perceived from the outside is to ask the target group. This is exactly what Mosaik did. The team contacted numerous architects about how they perceive Huber Windows, how they go about looking for a window manufacturer, and what they expect from the window manufacturer's website. The answers produced a coherent picture for the concept, according to a statement.
As a result, Mosaik and Eighty Nine created a new corporate design. The logo was changed only slightly to ensure recognition. The same applied to the letterheads. Eighty Nine designed lettering for the vehicles and signaling for the new building. The new website Huberwindows.ch invites with emotional photos, functionally and in terms of content it is completely geared to the needs of architects. It offers a specific login area where architects can download measurements, for example. All elements position Huber Fenster from the visual, content and functional aspects as what the company is: a strong premium brand.
Concept/Process support: Mosaik. Concept/design/production: Eighty Nine. Text: Sarah Peter-Vogt.
