Mobile Advertising: Top50 Mobile Acronyms and Terms
It's a well-known fact that developments in digital marketing are moving faster and faster, and when it comes to mobile and programmatic advertising in particular, it's easy to get left behind. A glossary is intended to remedy this situation.
Adello receives daily inquiries from the market about the possibilities and technologies of digital marketing. Each time, they have to explain new terms such as big data, ad exchange, iBeacon, and predictive advertising, says Sandor Lazcko, Country Manager Switzerland at Adello. Adello also sees this need to catch up on information in his teaching activities - for example, Adello lectures on the subject of mobile at the HWZ and as part of the IAB Academy.
In order to meet this market need, the Adello team started some time ago to compile the most frequently asked questions and terminology in an internal database, so that these can be answered more systematically in the future. The result is a visually appealing glossary of the top 50 mobile advertising acronyms and top 25 most common terms with a focus on the programmatic mobile advertising market, which Adello would like to make available to all interested parties. Vanessa Marr, Vice President Product & Marketing, is responsible for the glossary.
