Mitsubishi stays with m&m
Media About four months after the collapse of the Erb Group, the media agency m&m has regained all the budgets of its former Erb clients.
Media Around four months after the collapse of the Erb Group, the media agency m&m has all the budgets of former Erb clients under its roof again, and Mitsubishi is the last of three car brands to rely on its former partner. This was stated by m&m owner Wolfgang Mecklenburg on request. The fact that m&m still has Hyundai and Suzuki from the Belgian Alcopa Group in its portfolio (WW 2/04) was no obstacle to the Mitsubishi decision.m&m will also retain the kitchen manufacturer Piatti, the window manufacturer Egon Kiefer and the world's second-largest coffee retailer Volcafe. The latter three media budgets together account for just under ten percent of the former Erb budget.
The commitment from Mitsubishi was made only recently because Mitsubishi Europe is now importing its cars into Switzerland itself and has founded MME Vertriebsgesellschaft Schweiz AG for this purpose. The advertising agency One Stop is also delighted. For its part, it can continue to manage the Mitsubishi advertising budget.
(mk)
The commitment from Mitsubishi was made only recently because Mitsubishi Europe is now importing its cars into Switzerland itself and has founded MME Vertriebsgesellschaft Schweiz AG for this purpose. The advertising agency One Stop is also delighted. For its part, it can continue to manage the Mitsubishi advertising budget.
(mk)
