With links: Subscription store for Neue Luzerner Zeitung
As part of the relaunch of the subscription shop for the Neue Luzerner Zeitung, Mitlinks handled the conceptual and visual design. The technical implementation was carried out by the web service provider Unic.
With the cooperation of the three publishers Neue Luzerner Zeitung, St. Galler Tagblatt and Südostschweiz, the store reaches around 600,000 readers. A licensing model could be made available to other publishers, according to a press release. In addition, each operator has the option to adapt the layout, determine the color according to the respective CI/CD and change the logo.
Responsible at Neue Luzerner Zeitung: Manuel Küffer (Head of Online). Responsible for co-links: Patrizia Lehmann (project management), Lorenzo Mutti (CD).
