With strong women against breast cancer
The first pictures of the prominent women wrapped in a pink scarf have already been seen in various media over the last few days. On Thursday, the campaign against breast cancer was officially presented to the media at an information event at the Pyramid Clinic.
The first pictures of the prominent women wrapped in a pink scarf have already been seen in various media over the last few days. On Thursday, the campaign against breast cancer was officially presented to the media at an information event at the Pyramid Clinic.
Ten years ago, Evelyn H. Lauder launched the Cancer Awareness Campaign in the USA - since then, October has been known worldwide as Breast Cancer Awareness Month. This is because too many women still die from breast cancer, even though the chances of survival are good if detected early - and the campaign aims to remind people of this.
Former Miss Switzerland finalist and current PR woman Fabienne Marchand and her team from FM Projects are now launching a campaign in Switzerland for the third time. The idea: 14 prominent women from Paola Felix to DJ Tatana are photographed wearing a pink scarf by Kathleen Madden. The scarf symbolizes the pink ribbon, the internationally recognized symbol for the commitment against breast cancer and for solidarity with those affected.
The Kathleen Madden scarf will be sold for 60 francs, with the proceeds from the sale going directly to two organizations that do valuable work for women with breast cancer: the international Breast Cancer Study Group Foundation and the Patient Forum. The scarf can be ordered via the Breast Cancer Communication website (see below).
In addition to Fabienne Marchand, Andrea Hofmann from Lichtenberg has also been involved in the campaign as an organizer and partner since this year. The two women have successfully fought for the cause and have been able to attract around twenty sponsors and partners for the campaign, from Norvartis to Weleda.
Ten years ago, Evelyn H. Lauder launched the Cancer Awareness Campaign in the USA - since then, October has been known worldwide as Breast Cancer Awareness Month. This is because too many women still die from breast cancer, even though the chances of survival are good if detected early - and the campaign aims to remind people of this.
Former Miss Switzerland finalist and current PR woman Fabienne Marchand and her team from FM Projects are now launching a campaign in Switzerland for the third time. The idea: 14 prominent women from Paola Felix to DJ Tatana are photographed wearing a pink scarf by Kathleen Madden. The scarf symbolizes the pink ribbon, the internationally recognized symbol for the commitment against breast cancer and for solidarity with those affected.
The Kathleen Madden scarf will be sold for 60 francs, with the proceeds from the sale going directly to two organizations that do valuable work for women with breast cancer: the international Breast Cancer Study Group Foundation and the Patient Forum. The scarf can be ordered via the Breast Cancer Communication website (see below).
In addition to Fabienne Marchand, Andrea Hofmann from Lichtenberg has also been involved in the campaign as an organizer and partner since this year. The two women have successfully fought for the cause and have been able to attract around twenty sponsors and partners for the campaign, from Norvartis to Weleda.
