With Mrg at the Basel Autumn Goods Fair
The Basel advertising agency Mrg has won the budget for the new campaign of the Basel Autumn Goods Fair (BHWM). In a competitive presentation by MCH Swiss Exhibition, it was able to prevail against two other agencies.
The Basel advertising agency Mrg has won the budget for the new campaign of the Basel Autumn Goods Fair (BHWM). In a competitive presentation by MCH Swiss Exhibition, it was able to prevail against two other agencies.
After Baselworld and Giardina Zurich, this makes BHWM the third MCH trade fair that Mrg can count among its clients. For the current campaign for BHWM, Mrg has developed a new communication concept including logo and claim. These will be used on the homepage and in advertisements in the regional daily and weekly press as well as in special interest titles. A poster display in the F4 and F12 formats in the region and in southern Germany is also planned. The aim of the campaign is to raise awareness of the BHWM as an independent trade fair for the general public. Last year, it welcomed around 120,000 visitors with 283 exhibitors.
After Baselworld and Giardina Zurich, this makes BHWM the third MCH trade fair that Mrg can count among its clients. For the current campaign for BHWM, Mrg has developed a new communication concept including logo and claim. These will be used on the homepage and in advertisements in the regional daily and weekly press as well as in special interest titles. A poster display in the F4 and F12 formats in the region and in southern Germany is also planned. The aim of the campaign is to raise awareness of the BHWM as an independent trade fair for the general public. Last year, it welcomed around 120,000 visitors with 283 exhibitors.
