With links: Online marketing campaign for contacting the natural gas supplier

Reduced to the essentials, the single-page website presents all information on a single page with the support of an info and a film layer. The focus of the simple user guidance is on contacting the local natural gas supplier, writes the Mit Links agency in a press release. Inquiries are forwarded directly to the relevant contact person. The dramaturgy and design of the landing page and the banners are embedded in the framework of the current "Natural Energy" campaign by Zurich advertising agency Startbahnwest.

The landing page is also clearly displayed on mobile devices. Using a browser switch, an optimized version is delivered for mobile devices. Thanks to the use of web standards, the mobile version works on a wide range of devices such as iPhone, Blackberry or Android. The interactivity of the site is ensured through the intensive use of jQuery, as the press release explains further. Nearby natural gas filling stations are displayed via the Google Maps API. Depending on the browser and operating system, the cinema spot is played as a Flash or HTML5 version. The use of this technology mix ensures the greatest possible compatibility with a variety of platforms and screen sizes, Mit Links continues.

Responsible at Mit Links: Nicole Schnell (Consulting), Lorenzo Mutti (Creative Direction), Roland Hunziker (Project Management), Balz Rittmeyer (Interaction Design). Responsible at Gasverbund Mittelland: Kurt Schmidlin (Marketing Management), David Linder (Project Management Communication). Responsible at Startbahnwest: Hartmut Vetter, Chantal Weibel (consulting).