On board?
René Worni on forgotten collaborations.
Internet marketing? The statements made by publisher president Hanspeter
Lebrument in the last advertising week were somewhat irritating. One thing is clear:
A cooperation between the Swiss Press Association and SRG in the
Internet marketing was just a mind game. It ended abruptly with the
Expansion of the SF website last late fall. In the new
RTV ordinance, the SF advertising and sponsorship bar
be pushed - that's what the publishers want.
The fact is, however, that they once worked with SRG in the
joint AG for commercial television (AGW) as early as 1965
cooperated. They had previously given the young plant
Swiss television receives two million francs a year, in
the hope that the audience's television license fee would one day provide a
advertising-free and therefore unrivaled broadcaster. But the
The calculation did not work out. Even with fees, the national broadcaster was without
Advertising not viable. The publishers, for whom television advertising per se
was a thorn in the side, from then on played the role of the obstructors when
the gradual expansion of advertising minutes, starting with the
40 years ago at 12 minutes - on weekdays.
The situation for the
gagged television producers was not easy, because of the
of 40 percent each in the joint AGW was the result of the
It is unavoidable that the members of the Board of Directors get into each other's hair.
were getting out of hand. He had to hand over the budgets to his direct competitors.
the former head of AGW André Hofer described the situation at the time.
described. It is not surprising that publishers from the
cooperation after the legal regulations were withdrawn by the
came into force in 1992 and AGW became the SRG subsidiary it is today.
Publisuisse became.
From this perspective, a participation of the publishers in the SRG subsidiary
Publisuisse might tell a different story. Because many
make television themselves today, hoping for a slice of the fee cake
and are practically in the same boat as SRG. Whether the historical
It remains to be seen how such constellations can be imagined.
René Worni, Editor
