With Gress to the Euro

Football and beer go together, the former Swiss national team coach agrees. "Of course it's nice to have a beer when you're watching a football match in the evening." Until recently, Kronenbourg beer was his favorite, as the Alsace native admits to Werbewoche. A few months ago, however, he tried Carlsberg and was won over by the product. So much so that he is now on the road as an ambassador for Carlsberg during the Euros and wants to use this role to bring the beer brand and football fans even closer together. As the new face of the Danish brewery group, Gress will be running various competitions on the website and Facebook page. In "La-Ola Unlimited", for example, the football fans have to help him to make sure he doesn't miss his turn in the Laola wave (see picture on the left). A small difficulty: the laola wave gets faster and faster and even changes direction. In "Ball Hunter", Gress sends the fans on a search for footballs that he has hidden all over Switzerland. The participants also have to prove to the football expert that they are good fans - even if the Swiss national team will not be at Euro 2012. For example, with a fan shout. Those who go the extra mile will win the fan title on Facebook and, as with the other games, will be rewarded with VIP tickets for the European Championship games including flights and hotel.

Gilbert Gress - a cult advertising figure

For the time being, the former professional footballer is firing up the mood on the web for Carlsberg. Further measures are not yet planned. "But I'm happy to be surprised," says Gress, adding that we could also talk about a larger campaign. After all, this is not his first time as an advertising figure. Gress has explained accident prevention in sport for the Swiss accident insurance company Suva and advertised Swisslos sports betting together with singer Baschi. Always with aviator sunglasses and a cult hairstyle. In addition to Carlsberg, Gress is also a brand ambassador for Hyundai. For two years now, he has been driving around in a model from the Korean manufacturer rather than German cars. "Sitting in a Hyundai and drinking a Carlsberg, that's the ideal," enthuses advertising ambassador Gress. After all, ONE beer is allowed. With Carlsberg and Hyundai, Gress has snapped up two UEFA Euro 2012 sponsors. Will more Euro sponsors be joining soon? McDonald's, for example? Gress would certainly not be averse. Isabel Imper