With own eyes

The German agency A4VR has designed a 360° virtual reality experience for the SOS Children's Villages fundraising campaign. The video shows living conditions in Africa and can be viewed using VR headsets from Google or Samsung. 

There are many videos and photos documenting SOS Children's Villages' global social work. But now, for the first time, donors can virtually experience the lives of the children in an SOS Children's Village. A4VR has created a custom virtual reality film for the organization that can be viewed using VR headsets from Google or Samsung.

The viewer feels as if they were in Africa themselves, accompanying Nala, a 10-year-old girl, through her daily life at the SOS Children's Village in Nairobi, Kenya. They can look around in all directions.

The virtual reality film was first presented on Tuesday, March 8, 2016, at the Swiss Marketing Day in Lucerne to illustrate the work of SOS Children's Villages. An interview with Jan Thiel, Creative Director at A4VR, can be found in the next print issue of *Werbewoche*.

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