With this cash register is good to laugh

 
Health insurance II The agency at the airport has rediscovered the medical effects of laughter for the health insurance company Provita. 
The health insurance company Provita wants to grow. And at an above-average rate. But to achieve this, the health insurance company must first massively increase its level of awareness. The independent Internet comparison service comparis.ch has now named Provita health insurance the "most customer-friendly health insurance company in Switzerland" for the second time. For the agency at the airport, this is of course a good reason to make the award the most important argument for a new campaign. 30 seconds of laughterThe airmen from Altenrhein have developed a TV commercial that focuses on people who like to give a laugh. "Laughter is proven to be healthy," says CD René Eugster. And as the "most customer-friendly health insurance company in Switzerland", Provita is giving the whole of German-speaking Switzerland a 30-second laugh several times a day with its new TV commercial.
The film was produced by Wirz & Fraefel and directed by Tobias Weber. It is currently being broadcast on SF1 and SF2. It remains to be seen whether the presenter will follow up his salmon seminars in Switzerland with a tour of the "Säli" in the city and country.
Provita Health Insurance emerged from the former Sulzer company health insurance fund in 1997. At that time, it was one of the smaller health insurance companies in Switzerland. Today, with almost 60,000 insured persons, Provita is one of the 20 health insurance companies with the largest number of members in our country. The goals are ambitious: Provita wants to grow and establish itself in rural areas throughout German-speaking Switzerland.
Brand to be strengthenedThe agency at the airport in Altenrhein has been communicating for the Winterthur-based health insurance company for four years. After more or less action-like communication in the first few years of cooperation, clear guidelines are now to show the communicative path for the future and turn the good name Provita into an unmistakable brand - "the most customer-friendly health insurance company in Switzerland", according to Marketing Manager Herbert Strasser.
Of course, the insurance company is also doing everything it can internally to build on this strength in order to remain the friendliest insurance company in Switzerland, as Enrico Giovanoli promises as Delegate of the Board of Directors.
Andreas Panzeri