Earn money with the rear window
Drivers leave their rear window as advertising space to a company and collect a kind of carpooling fee in return. With this advertising idea, the company Life 360 wants to liven up the Swiss roads.
Racing driver and presenter Christina Surer is used as an advertising ambassador: "How do I get tailgate advertising to the man? With a woman. When it's Christina Surer, it makes all the more sense," a statement said. With her appearance, the former racing driver gives the new business idea the necessary drive.
Anyone can have Drive AD's rear window advertising placed on their car and earn additional income. The handling is completely uncomplicated for the motorist, it is said further. After the registration and the data over the vehicle type and the driving behavior the vehicle owner selects its advertisement. Afterwards, a special plastic film approved by the traffic police is mounted on the rear window by a contract letterer in the region. The advertising then remains mounted for a predetermined period of time (at least three months) until it is professionally removed by the contract partner. After expiry of the contract, a premium is paid to the vehicle owner. However, the amount of the premium depends on the number of kilometers driven. The three-month premium is approximately between 150 and 270 francs.
Bruno Kühne from Life 360 is convinced that Drive AD will be successful: "With Drive AD, we are offering a real innovation in the advertising market. I am convinced that transit advertising is very attractive and is very highly regarded. And the recall values are above average." Kühne plans to convince national and regional advertisers of the idea in the coming months. He suspects potential customers mainly in the mobility, service and consumer goods sectors. Drive AD can be downloaded now at Drivead.ch be booked.
