With Calanda to the perfect adventure
Publicis has launched the "Win Your Perfect Adventure" competition for Calanda. The most extraordinary mountain adventures will be chosen.
Calanda's home is the mountains of Graubünden, where outdoor activities are much more than just a social program. Publicis wants to show how extraordinary such adventures can be with the Calanda promotion "Win Your Perfect Adventure," announces a release Monday. At Calanda.com adventurers can register and choose from over 50 terms in five categories, such as rock face, kayak, post office worker, ukulele or toilet seat. The participant decides for himself what belongs to the unique adventure in nature for him.
Calanda and the Mammut Alpine School will select the most creative and unusual combination of wishes. The prize is an outdoor day. The promotion will run until the end of October 2013.
You can find impressions of the first winners from the promotion here.
Responsible at Calanda: Patrik Widmann (Group Brand Manager), Riccardo Dillier (Brand Manager), Thomas Egger (Junior Brand Manager). Responsible at Mammut Alpine School: Franz Widmer (Head of Mammut Alpine School). Responsible at Publicis: Wim Roelfs (CD), Conny Jäger, Serge Meierhofer (Art Direction), Antonio Lopez (Copy Writer), Thomas Wyss (Concept Developer), Benjamin Kaegi (Art Buying), Barbara Lagger, Dolores Baeza, Esra Yiğit (Consulting), Adrian Häni, Tanja Güntert (Publicis Services). Responsible at Filmgerberei: Alexander Wyssling, Silvio Gerber (film production).
