With Assai in winter mode
Internet Assai does all the online marketing for Flims Laax and Falera.
Internet Assai does all the online marketing for Flims Laax and Falera.
Although the hoped-for rush on the ski lifts failed to materialize due to a lack of snow, the winter sports destination Flims Laax Falera is at least generating traffic on the internet. Assai, a Wirz Group company and specialist in digital and dialog-oriented communication, is carrying out online marketing for Flims Laax Falera this winter season. To this end, the agency has dug deep into its online bag of tricks and is wooing winter sports enthusiasts with a wide range of measures.just in time for the start of the winter season, Assai launched an online game on the Internet to promote the young target group with viral marketing. The game was recommended by around 1000 users by e-mail. Assai also optimized the search engine marketing for the winter sports resort. The online specialist from Zurich launched an elaborate search engine marketing campaign that was all about "performance-oriented marketing". This means that search terms and advertisements on Google were subjected to "extreme monitoring". If one of the 30 ad texts or subjects did not fulfill the purpose, they were replaced immediately. Assai also worked with generic search terms. This is because users do not search for brand names in the early stages, but use terms such as family vacation or skiing.
Assai also designed a banner campaign. The planning did not focus exclusively on high-reach portals, but also placed banner ads on websites with a high affinity to the topic of travel. The online marketing was a success for the winter sports resort of Laax. Assai's measures tripled the click rate and the number of visitors to the Laax.com website.
Christian Lüscher
Although the hoped-for rush on the ski lifts failed to materialize due to a lack of snow, the winter sports destination Flims Laax Falera is at least generating traffic on the internet. Assai, a Wirz Group company and specialist in digital and dialog-oriented communication, is carrying out online marketing for Flims Laax Falera this winter season. To this end, the agency has dug deep into its online bag of tricks and is wooing winter sports enthusiasts with a wide range of measures.just in time for the start of the winter season, Assai launched an online game on the Internet to promote the young target group with viral marketing. The game was recommended by around 1000 users by e-mail. Assai also optimized the search engine marketing for the winter sports resort. The online specialist from Zurich launched an elaborate search engine marketing campaign that was all about "performance-oriented marketing". This means that search terms and advertisements on Google were subjected to "extreme monitoring". If one of the 30 ad texts or subjects did not fulfill the purpose, they were replaced immediately. Assai also worked with generic search terms. This is because users do not search for brand names in the early stages, but use terms such as family vacation or skiing.
Assai also designed a banner campaign. The planning did not focus exclusively on high-reach portals, but also placed banner ads on websites with a high affinity to the topic of travel. The online marketing was a success for the winter sports resort of Laax. Assai's measures tripled the click rate and the number of visitors to the Laax.com website.
Christian Lüscher
