Mission: Possible

 
Prevention Life Science Communication and By Heart advertising agency have designed and implemented an HIV prevention campaign for Aids-Hilfe Schweiz. Mission: Possible was launched on February 1 and will run until May 1, 2008. The campaign is aimed at men who have sex with men. The number of HIV diagnoses among them has risen in recent years. The campaign provides information on primo infection, the first phase of HIV infection. During this time, you are highly contagious and may not yet know that you are HIV-positive. The aim of Mission: Possible is to prevent new primo infections. This can be achieved if all gay men adhere to the safer sex rules for three months. This interrupts the chain of transmission of the HI virus.