Mission Future getting young people excited about vocational training
The new youth website Mission Future is now online. It is the centerpiece of the Federal Office for Professional Education and Technology's new communication measures to promote vocational education and training.
The youth website is aimed at young people between the ages of 12 and 16 with the aim of raising awareness of the strengths and opportunities of vocational training. The focus is on interaction and dialog. The aim is to get young people interested in vocational education and training, accompanied by a fictitious youth clique.
The fictional clique includes two girls and two boys. The individual characters are intended to support the young people in their career planning as virtual role models or like older siblings: They pass on their experiences from the career choice process and from their everyday working lives to the younger primary target group. Profiles, photos, animations and their own Facebook group bring the characters to life and encourage them to share their experiences as equals.
At the heart of the new youth portal, which will be gradually expanded over the coming years, is the Futurequest game. In this online game, boys and girls test their knowledge and receive basic information on basic vocational training in an easy and fun way.
Mission Future was developed by the agencies cR Kommunikation and Bold Werbung and is part of Berufsbidlungplus.ch. This is an initiative by the federal government, cantons and professional organizations to promote vocational education and training.
The fictional clique includes two girls and two boys. The individual characters are intended to support the young people in their career planning as virtual role models or like older siblings: They pass on their experiences from the career choice process and from their everyday working lives to the younger primary target group. Profiles, photos, animations and their own Facebook group bring the characters to life and encourage them to share their experiences as equals.
At the heart of the new youth portal, which will be gradually expanded over the coming years, is the Futurequest game. In this online game, boys and girls test their knowledge and receive basic information on basic vocational training in an easy and fun way.
Mission Future was developed by the agencies cR Kommunikation and Bold Werbung and is part of Berufsbidlungplus.ch. This is an initiative by the federal government, cantons and professional organizations to promote vocational education and training.
