Mirko Gentina new at Yjoo
Yjoo is expanding its consulting team. Mirko Gentina, joining from Economiesuisse, is strengthening the agency as a senior consultant with his extensive network in politics and business, as well as his experience in public affairs and editorial work.
Gentina is thus returning to his roots in eastern Switzerland after working in the Zurich area. The 39-year-old holds a degree in political science from the University of Zurich. Most recently, Mirko Gentina was responsible for energy campaigning and other communication projects for economiesuisse, the umbrella organization of the Swiss economy. Before joining economiesuisse, he worked as a consultant for Burson-Marsteller and as editor-in-chief for various specialist publishers.
Realizing targeted growth
At Yjoo Communications, Mirko Gentina will be responsible for mandates in the areas of corporate communications, association work and the public sector. I am delighted that with Mirko Gentina we can provide our clients with additional expertise in the areas of business and politics, both nationally and regionally. With his wealth of experience, he is an ideal addition to the team of consultants," says Gabi Badertscher, Site Manager of Yjoo St. Gallen. Martin Zahner, Chairman of the Board of Directors of Yjoo Communications, adds: "With the expansion of the consulting team, we are further expanding our comprehensive communication services as a full-service agency active in the areas of strategy, conception, design and implementation at the St. Gallen location in Eastern Switzerland.
Mirko Gentina has been working as a Senior Consultant at Yjoo Communications in St. Gallen since the beginning of March.
