Mini vacations for in between

Transport Jung von Matt/Limmat wishes those staying at home an entertaining summer with SBB The Swiss tend to be couch potatoes. Jung von Matt/Limmat wants to change that this summer. In the new campaign for SBB, little figures, like the ones you see on model railroads, spread a lot of vacation feeling and encourage people to get more exercise. The website www.tagesausfluege.ch offers over 170 tips for excursions in Switzerland during the summer months. The main themes are hiking, cycling and water. These three worlds of experience also form the subjects of the campaign. "We wanted to present the offers as simply and intelligently romanticized as possible," explains CD Alexander Jaggy. The tips on www.tagesausfluege.ch inspire those at home to explore and experience the most beautiful corners of Switzerland. The comprehensive website was designed and conceived by the Maxomedia agency. With a very clear navigation, you can quickly access the appealing tips and can just as easily linger over the offers. And for quiz fans, there is a competition that brings the excursion tips back into play in a fun way. The campaign can be seen on posters and advertisements in Switzerland. There are also poster formats at train stations, an e-board spot and a flyer.
Andreas Panzeri