Mind: New brand identity for Leemann + Bretscher Group
Mind developed a new corporate design and implemented various communication tools for the Leemann + Bretscher Group from Winterthur Töss. In addition to the new brand, the group-wide slogan "We build for life!" was also created.
The aim of this endeavor was to show the individual companies as a unit. Interviews were conducted to get to know the company and the needs of the individual companies. In a close process with the client, a new logo was developed as a first step. In the same step, the slogan "We build for life!" was created, which brings the goal of all sub-companies to a common denominator: solid and reliable construction at fair prices, with people at the center - regardless of whether it is the purchase of residential property or a rental property.
The newly created website is characterized by the extensive use of images. The images show people of different ages in living situations. Thanks to an individually developed interface for real estate management, all properties for sale and rent are fully embedded on the website. As part of the usability optimization, the needs of the two main target groups (buyers of residential property and tenants) were analyzed and the resulting findings implemented in the design.
Responsible at Leemann + Bretscher Group: Tiziano Canonica (Management). Responsible for Mind: Fabian Müller (Project Management & Design), Lukas Gächter (Interaction Design). Photography: Alex Colle. Text: Yasmine Suter-Schmid.
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Responsible at Leemann + Bretscher Group: Tiziano Canonica (Management). Responsible for Mind: Fabian Müller (Project Management & Design), Lukas Gächter (Interaction Design). Photography: Alex Colle. Text: Yasmine Suter-Schmid.
