Milka embraces Switzerland
As part of the international campaign «Dare to Be Tender,' Statement and JWT/Fabrikant helped Milka reach out to Swiss consumers. The promotion is designed to bring the Milka brand—and especially the new Milka Snax—closer to consumers.
Consumers at Swiss train stations were able to try the Snax on the spot and received a hug in return. The flyer distributed referred to the Facebook page of Milka Snaxwhere consumers were able to give virtual hugs to all their friends using a specially developed app. The highlight: for every virtual hug, consumers were sent home the same number of Snax.
To draw attention to Milka's sponsorship involvement in the ski circus, all participants will be entered into a prize draw for a dream weekend for 4 people in Wengen, including VIP tickets for the 2013 Lauberhorn downhill race. The experience promotion runs until the end of November 2012.
Responsible at Kraft Foods Europe: Roger Gebert (Brand Manager). Responsible at Statement: Philipp Brunner (overall responsibility, concept), Sacha Djabbari (consulting), Responsible at JWT/Fabrikant: Rémy Fabrikant (strategy), Ute Schäfer (consulting), Cagdas Cakmaktas (graphics), Adrian Huwyler (online), film production: Corpmedia GmbH, Timo Wäschle and Michi Fink (editing & animation), sampling: Promotiontools: Julia Huberty (project management).
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