Migros sends out newsletter three times

 Planetactive has developed a comprehensive e-mail marketing concept for Migros.ch. The Zurich-based full-service agency for digital marketing implemented the measures in January. Interested users can register for one or more newsletters at Migros.ch, which are intended to bring the world of Migros to their homes. There are currently three different formats to choose from, as Planetactive writes in a press release. The offer newsletter is published weekly and presents a selection of current promotions, offers and new products every Monday. Every two weeks, subscribers receive information on current or seasonal topics. The third format, which provides information about new, limited-time products, is also published every two weeks. The Zurich agency is responsible for the concept, design and editorial support for all three formats and the associated microsite.